Founders Thoughts

Honest thoughts, observations and ideas from the founders of Kelo. We explore the outdoor community, our relationship with gear, sustainability and what we can do differently to keep good gear in use for longer.

1. The Vinted Effect: What Can the Outdoor Community Learn?

Vinted changed the way we think about second-hand clothing. Could the outdoor community do the same with gear? We explore the opportunity to build a culture of passing on and buying second-hand first.